The user's demand for quality mobile video has recently increased in most countries. Now that people spend a lot of money on handheld devices that are very powerful, they also need applications capable of using that processing power at its full capabilities. The fact that technology is always a step ahead from applications is a normal thing that leads to continuous progress.

The market is expected to have an immense growth now that most of the network operators have lowered prices on data transfer, some of them even offering subscriptions for receiving the newest videos directly in your phone. Also, partnerships between TV series producers and operators have been signed in order to bring well-known shows on handheld devices, for example "American Dad".

Studies have revealed that most users would like a video streaming service rather than a download one, largely because of the handset's memory. Even if large memory cards are available at a reasonable price, the majority of users consider that it is more comfortable to just stream. Moreover, reports have shown that people are oriented to content similar to YouTube, small, funny clips for example. On top of this, streaming can provide much quicker access to new videos and users can be billed depending on traffic. Mobile video publishers declared that they are ready to satisfy most users with quality content, but users should understand that there is a price to pay for this and they will have to support it. On the other hand, there are ad-funded videos that don't offer the same quality, but they come at a very low price, or almost for free.

It is certain that that the mobile video industry is going to expand during the next months, some analysts declaring that in two years time it is going to produce more than the mobile games industry because video represents the evolution of the mobile experience.