Being a market that produces almost 8 billion dollars every year, you would probably expect that customers are widely satisfied by the quality of the content they are paying for. Well, they aren't. A survey revealed that although a lot of people play games on their mobile devices, just a few of them consider that they receive an interesting experience. The others say that they simply pay too much for some products that aren't satisfying their expectations.

Despite the fact that there are thousands of titles available on the market, only a small percent can be considered attractive and provide an addictive gameplay. How many times have you played a game on your PC or console that gave you a very immersive experience and you had to go for a couple of hours or days thinking that you would have given anything just to continue playing on a mobile device? Now that mobile phones became sort of gaming devices, you would have thought they can be a solution to your problem. The thing is most mobile games, if not all, lack a serious challenge. It often happens you install a game, play it for twenty minutes or half an hour and realize that you've finished it without any difficulties, without having to think a puzzle or use your dexterity. Not offering challenging content to a gamer virtually means that you underestimate his or hers capabilities, even a 7 year old child being capable of finishing a mobile game without great difficulties. Most gamers, including casual ones, repeatedly stated that they desire to experience engagement when playing, making them demand further titles. This way, both the industry and gamers would be on the winning side.

It is uncertain why the developers keep producing games that don't require any real implication from the user, but they are making a mistake that keeps a lot of people away from this gaming platform and doesn't increase their profit in any way.