In today's Wall Street Journal, Google is revving up to start a series of announcements about their gGphone. Google's own mobile phone software which would come bundled with Google's own custom gadgets : maps, search, YouTube, messaging and all received on your mobile phone.

The current buzz on the street is that this will be free to consumers and supported by ads. It's also rumored to run over several different cell phone models. Are the big boys shaking in their mobile phone cases yet? It's also proposed that third-party developers could create applications to run on the gPhone system.

Other buzz about the gPhone includes that it would have very few restrictions placed on it by carriers and would support GPS tracking, Wi-Fi, high-speed 3G cellular networking as well as still and video camera depending on the hardware. According to sources, Google may be ready to name T-Mobile as the carrier in the U.S. due to its being one of the most consumer-friendly carriers in the country.

Stay tuned - more info on this launch as it becomes available!